Scenic Rim Eat Local Week has emerged as an important, influential and vital event on the region’s tourism calendar.
An evaluation of the 2013 Eat Local Week activities by the Scenic Rim Council has concluded that the event is an excellent awareness raising exercise around the theme of sustainable local produce.
Records collected by Council estimate that during the week 7650 people participated in the Eat Local Week activities and that the event injected about $690,000 into the community. Traders reported an average 18 per cent increase in weekly sales and more than 70 advance bookings have been taken for the 2014 event.
Feedback from operators and producers who were involved in the event suggests Eat Local Week and the Winter Harvest Festival have helped raise the profile of Scenic Rim food producers and allows consumers easy access to local produce.
One participant reported that while 95 per cent of her participants usually come from Brisbane and the Gold Coast, during Eat Local Week the majority hailed from within the Scenic Rim and Logan.
Another participant said: ‘It was like a big family coming together and working together for one goal.’
Several of those involved reported a noticeable shift in the attitudes of consumers towards where their food comes from and of the quality of local produce.
“Food tastes better when you know where it comes from!’ is how one described it.