The Regional Harvest stand and café at this year’s Brisbane Ekka was a huge hit, exposing the region and its food, wine and scenery to an audience of hundreds of thousands.
The Scenic Rim Regional Council partnered with the Lockyer and Southern Downs Councils to host the Regional Harvest stand in the Agriculture Pavillion at the Ekka.
Fresh produce and ingredients from all three regions were on the menu at the Regional Harvest Café, run by Caroline Jones of Three Girls Skipping.
Over the course of the Ekka, staff from the Scenic Rim Council gave away thousands of the brightly-coloured carrot-shaped bags, copies of the region’s Visitor Guide and information on the myriad of activities on offer in the region.
But it was the giant timber carrots, made by the Fassifern Men’s Shed that proved most popular.
Thousands of visitors to the show were photographed among the carrots, including Deputy Prime Minister Warren Truss, Queensland Agriculture Minister John McVeigh, QLD Treasurer Tim Nicholls, celebrity chef Alastair McLeod and even Mr Potato Head.
The event exceeded all expectations and Mayor John Brent said it was a powerful promotional tool for the region.
He said Alison Alexander’s interviews with producers and chefs from around the region were popular and helped establish the Scenic Rim as a destination for food and farming.
The Regional Harvest stand and Robyn Muller’s award-winning Farmer’s Kitchen tomato relish was featured by TV chef Fast Ed on Channel Seven’s Better Homes & Gardens